Academy Dental

With a very modest budget, I was able to take everything I learned from my agency days (creative brief development, concept development, copy writing, art direction, directing and editing) and throw it all into this sweet little commercial video for Academy Dental.

The goal of the creative was to help separate the brand from its competitors by taking a much softer, humane approach than what might be expected from the category. But, perhaps you’d like to be the judge of that?