With a feature in National Geographic’s “Your Shot”, plus a featured shot in WestJet Magazine, not to mention locking in a feature for the 2018 Greenpeace calendar (December), I would say that 2017 went off with a bang. As for 2018, CrackerJackFlash plans to grow the videography side of the business with hopefully more exciting successes down the road.
With that, one of CrackerJackFlash’s missions this year is to stay on top of what’s trending out there in terms of video so that it can provide its clients with innovative storytelling within the medium. And because I come with extensive experience in the marketing world with award-winning concepts that get results, I thought that the focus of this blog post should be geared towards the video marketing world. Especially with the fact that mobile video advertising is expected to almost double in 2018, with numbers hitting $15 billion.
So if you’re in charge of planning out your marketing engagement strategy for the year, you should keep one or more of the following trends in mind to help keep your audience as engaged as possible this year.
The importance of stories will only get bigger. In 2013, Snapchat introduced the concept of temporary “stories” which was an instant hit geared towards its younger audiences. So much so that Instagram, then Facebook and WhatsApp later adopted the same feature. However, because of the ease in which anyone could upload a series of stories to their profile, this space quickly became cluttered. That’s why brands and small businesses need to focus their efforts on stories that stand out and instantly connect with users if they want their audience to stick around for the duration of their story.