CrackerJackFlash had the honour of creating a campaign designed to revive our beloved tourism industry up in the North Island. Originally meant to be a “one-off” message, CJ*F went the extra mile to stretch the marketing budget to its fullest by creating a campaign platform that spoke to many of the local attractions, (through static and video executions) all with a simple message and promise: The local audience could help save an industry from collapsing (due to Covid-19 restrictions and closures) simply by indulging in once-in-a-lifetime experiences on the best part of Vancouver Island.