Here’s another glowing example of how a brand chose to zig when others zagged. With such important messaging around the audience’s healthy and safety, the client acknowledged that a serious tone of voice would easily get lost amongst all the current messaging around Covid-19. With that, CrackerJackFlash was given carte blanche to have as much fun with the script and execution as possible. This in turn could be the very decision that helps my client get through yet another challenging season. So if you live in BC, this is the time to support local businesses such as Prince of Whales, where you can help the business stay afloat while enjoying an experience of a lifetime.