Prince of Whales Adventures


Prince of Whales Adventures

As businesses across British Columbia began to open up after the first Covid-19 shutdown, there was an imminent need to communicate the precautions businesses had taken to ensure their audience's safety.

And that's exactly what Prince of Whales, (Whale and Marine Wildlife Adventures) hired CrackerJackFlash to do. To not only shoot a video with helpful information, but to also tell a fun and memorable story that positioned the tour company as "BC's Socially Safest" way to explore marine wildlife. A strong brand promise discovered in CJ*F strategic briefing process that helped amplify POW's, "unique selling proposition" to their audience during the pandemic.

From strategy to concept, directing, shooting and editing the commercial spot, CJ*F managed to pull it all off within a week of being briefed, and just in time for Canada Day.

And just in time for this glowing review from POW's acting Marketing Director, Ian MacPhee:

"Big thanks to Jack for helping us find our way through COVID by scripting, shooting and producing our “fun but factual” COVID safety protocol video. This video got the message across and directly influenced consumers to choose our company because we offer the safest option in our industry. Great ROI and a tonne of fun for our team to participate in!"

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