Chef Mike’s

CrackerJackFlash had the opportunity to create some yummy branding, packaging and photography for Vancouver Island’s TV celebrity, Chef Michael Williams and his seriously addictive Power Bites.

Designing around the classic illustration style of the talented Brian Kucek, CJ*F carefully selected typography and colours that complimented the wholesome, approachable look that the chef was after.

Having had some of the very first few samples while building the label for the box, and then later for the pack shot, I can easily say that the homemade, all-natural ingredients had me at the first bite…and then the next bite, and the next, and the next…etc. But don’t take my word for it. You can now find your personal box of these yummy, yet healthy morsels of goodness in the bakery section of your local Country Grocer.