The Calgary Food Bank needed to increase awareness that they also accept fresh food donations. On a shoe-string budget, posters were hung in farmers’ markets across Calgary, livery trucks acted as moving billboards, and a grocery cart with a crop of corn was pushed on pedestrian heavy, Stephen Ave. to help round out this campaign. As a result, “The response from vendors and customers alike exceed(ed) the Food Bank’s expectations.” – as posted on the Beacon News website.
Photographer: grantwaddell.ca