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Beacons of the Night

With the solar eclipse around the corner next week, I thought I’d share another celestial event that I managed to capture…last year’s Supermoon, which was the moon’s closest encounter with Earth since January 26th, 1948.…

By jadamson

August 15, 2017

CrackerJack Surprise of the Week #965

Whether or not the advertising industry is appreciated or respected, there are many instances that I’m proud to be a part of it, especially when the promotional efforts are built around the greater good. And…

By jadamson

August 8, 2017

Curious Minds

I had the pleasure of snapping some candid shots of a few pre-schoolers running around Little Friends Daycare, a local favourite here in Victoria BC, and set within a picturesque church setting. The assignment was…

By jadamson

August 8, 2017

CrackerJack Surprise of the Week #964

Sometimes, to make real connection with your audience, your agency of record needs to dig really deep. And in this case, the AOR for Indian Motorcycles seemed to have built its creative brief around, “Riding…

By jadamson

July 31, 2017

Gemnini

The nice thing about being a photographer coming from the advertising industry is that I’ve learned to tell a relevant  story. Whether it’s been through television commercials or through social media campaigns, I’ve learned that the…

By jadamson

July 31, 2017

CrackerJack Surprise of the Week #963

How do you sell a comedy festival that holds a very strict “no refund” policy? Well, first you call it the “No Refunds Comedy Festival”. Then you hire an agency with a creative team that…

By jadamson

July 24, 2017

Memory Lane

Here’s a fun shot from a recent trip to Vancouver for a tech conference the other month. I stumbled across this colourful alley (located in an alley south of West Hastings between Seymore and Granville) while…

By jadamson

July 24, 2017

CrackerJack Surprise of the Week #962

Print ads have always been a favourite medium of mine, especially when the message is simple and the visual is extraordinary. That said, I think this is one of my favourite print ads in a…

By jadamson

July 17, 2017

Queen Mother

A couple of years ago, I thought I gave my mum the biggest, and best surprise for her birthday by shipping myself over to my hometown, Toronto. Once I landed, I took a cab from the airport…

By jadamson

July 17, 2017

CrackerJack Surprise of the Week #961

People with physical disabilities can concur many obstacles, except for this one. That was the insight behind this television spot for the agency of record for The Rick Hanson Foundation, raising awareness, removing barriers and…

By jadamson

July 9, 2017

CrackerJack Surprise of the Week #960

There are a lot of factors that keep kids going to school regularly, like bullying and not having enough money for lunches, but not having access to clean clothes can be easily overlooked when trying…

By jadamson

July 3, 2017

CrackerJack Surprise of the Week #959

Canada turns 150 years of age this weekend, and many brands are hoping on the bandwagon to help Canadians celebrate. And what’s a better way to celebrate being Canadian than enjoying a down-to-earth coffee and…

By jadamson

June 28, 2017

Cantos at StudioBell

I had a terrific visit in Calgary last week catching up with clients, some close friends and a special venue I had to return to to see the finished product. Yes, the StudioBell National Music…

By jadamson

June 28, 2017

CrackerJack Surprise of the Week #958

When you have a product like Liquid Plumr, you know the client is going to want to see a brief visual demonstrating the power behind the product, which of course can be boring and forgettable…

By jadamson

June 22, 2017