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CrackerJack Surprise of the Week #973

A few people in the marketing world might say that the print medium is dead. But with this daring interactive print ad for IKEA, I would beg to differ. The task for IKEA’s agency of…

By jadamson

January 10, 2018

CrackerJack Surprise of the Week #972

With drinking and driving on the rise this time of year, this PSA for Mothers Against Drinking and Driving, (in collaboration with Uber) really hits home. Tastefully done, and beautifully shot, this commercial demonstrates everything…

By jadamson

December 12, 2017

Portrait of Brianna Wettlaufer

If you’ve ever scoured the interweb for a decent stock photo, you might’ve come to the conclusion that finding a decent shot to meet your creative needs might sometimes be an impossible task. And in…

By jadamson

November 27, 2017

CrackerJack Surprise of the Week #971

As audiences see more and more advertising campaigns, they either ignore them entirely, or demand more when it comes to visual design, and authentic storytelling. That said, here’s a short film that speaks to the…

By jadamson

November 24, 2017

VIATEC Head Shots

With Vancouver Island being one of the most beautiful places on earth, you might assume that its biggest industry might be tourism. But with Victoria’s local tech industry generating over 3 billion dollars in annual…

By jadamson

October 24, 2017

CrackerJack Surprise of the Week #970

When you want to create change, you need to go big to spark conversation to create that change. In this instance, the agency of record for German supermarket Edeka, together with the World Economic Forum, got…

By jadamson

September 11, 2017

Lest We Forget

On Labour Day weekend, my wife and I took the ferry over from Victoria to visit my wife’s grandmother Shirley at her nursing home in Port Angeles, Washington. The visit was bitter sweet for both…

By jadamson

September 11, 2017

CrackerJack Surprise of the Week #969

The way the advertising industry has been delivering its marketing messages has changed drastically over the years, especially this past decade. The creative now has to work a lot harder to capture the audience’s attention,…

By jadamson

September 4, 2017

You've Got Mail!

Meet Dawn. She is a rather special postal worker for Canada Post, who not only delivered mail to Victoria’s downtown core, but as you can see, also delivered plenty of smiles along the way. You see,…

By jadamson

September 4, 2017

CrackerJack Surprise of the Week #968

Some products are more challenging than others when it comes to selling a message that resonates with its target audience. Case-in-point: Blackhead removal. But it looks like the agency of record for Nevia Men managed…

By jadamson

August 28, 2017

Experience Tectoria

Experience Tectoria  is an exclusive series of events spread across three days and is a gathering of local entrepreneurs, thought shapers and international investors to cultivate Victoria, BC’s biggest industry, technology. Bigger than tourism you ask?…

By jadamson

August 28, 2017

CrackerJack Surprise of the Week #967

If you live anywhere in North America, and have a pulse, you probably heard that there was a rare solar eclipse happening above our heads this morning. And it’s newsworthy events such as this that…

By jadamson

August 21, 2017

Mother Nature Opens Her Eye

With the very rare solar eclipse presenting itself across most of North America today, I thought it would be fitting to go from last week’s Supermoon post, to a more recent celestial shot that I captured…

By jadamson

August 21, 2017

CrackerJack Surprise of the Week #966

What I love about advertising is that we get to create and tell stories. And if done well, the audience will actually embrace the message, and maybe even shares it with a friend or two.…

By jadamson

August 15, 2017