The “Brave Client Award” goes to my new client Sonia Furstenau, leader of BC Greens for buying into a concept that zigs away from typical messaging seen in the political arena.
With so much riding on this year’s election, CrackerJackFlash pulled out all the stops to deliver a concept that is not only strategic and compelling but also provides a solid reason for the audience to believe in it. In the political sphere, trust is a significant hurdle. Therefore, our concept had to literally stand behind its every word and promise presented to the audience.
Additionally, we faced a challenge: limited time to capture relevant b-roll that could effectively communicate all the campaign promises. Our solution? A locked-off camera concept featuring one continuous shot with text added over the video and a subtle zoom effect. This approach created intrigue and led to the audience’s payoff line delivered at the end of the video. The unedited format of each video also added to its authenticity, reinforcing the message’s sincerity.
Sonia’s bravery in endorsing such an unconventional approach speaks volumes about her commitment to transparency and genuine leadership. Her willingness to stray from the norm and take a risk on this innovative concept exemplifies the courageous spirit she brings to her campaign.
Beyond the campaign, Sonia’s bravery is evident in her unwavering dedication to the values and principles she stands for. This campaign isn’t just about winning votes; it’s about fostering trust and inspiring belief in a better future.
To learn more about Sonia Furstenau’s campaign or to support the party, visit the BC Greens website today. Together, let’s champion leadership that truly stands behind every word.