I truly believe that traditional ad agencies will always have their place in the marketing world. But for boutique clients who seek access to world-class creative solutions, all at a fraction of the cost, the demand for an agency alternative such as CrackerJackFlash keeps growing.
So with a very humble budget, I was able to take everything I learned from my agency days (creative brief development, concept development, copywriting, art direction, directing and editing) and throw it all into this sweet little commercial video for Academy Dental.
The goal of the creative was to help separate the brand from its competitors by taking a much softer, humane approach than what might be expected from the category.
But, perhaps you’d like to be the judge of that…watch the video here.