CrackerJack Surprise of the Week #976

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The XXIII Olympic Winter Games are now well underway, and our Canadian Olympic athletes have gotten off to a terrific start so far, with 12 medals won already at the time of this post. I’ve seen many commercials produced around the world that were designed to rally and invigorate a country to cheer and support its Olympians, but I don’t think I can recall one TV spot that was more beautifully shot and written than this one. Go Canada! Creative – Sid Lee, Toronto.

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