CrackerJack Surprise of the Week #969

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The way the advertising industry has been delivering its marketing messages has changed drastically over the years, especially this past decade. The creative now has to work a lot harder to capture the audience’s attention, let alone win them over. That said, Volvo has come out with a beautiful set of short films that speak to human achievements, with only minute glimpses of their product. Not only is this a novel approach, but it also story telling at its finest.

> view short film

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