CrackerJack Surprise of the Week #965

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Whether or not the advertising industry is appreciated or respected, there are many instances that I’m proud to be a part of it, especially when the promotional efforts are built around the greater good. And in the past 10 years, there have been a lot of terrific social responsibility campaigns that were designed to break down the barriers, start conversations and move the world in a more positive direction. From women feeling better about their appearance, to society being more accepting of sexual preferences, to this latest tv spot from Procter & Gamble. Creative: BBDO, NYC

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