CrackerJack Surprise of the Week #963

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How do you sell a comedy festival that holds a very strict “no refund” policy? Well, first you call it the “No Refunds Comedy Festival”. Then you hire an agency with a creative team that also has a good sense of humour, and you get this cheeky little spot that puts a clever little spin on the ol, “laughter is the best medicine” line we all know. Creative: Cossette, Toronto

> view tv spot here

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