CrackerJack Surprise of the Week #958

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When you have a product like Liquid Plumr, you know the client is going to want to see a brief visual demonstrating the power behind the product, which of course can be boring and forgettable for the target audience. But the agency of record for the anti-clogging product found a way to build a fun story around the product, and we think it’s going to crack you up. Literally. Creative –  FCB, Chicago

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