CrackerJack Surprise of the Week #957

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The “Don’t Drink and Drive” message has been out there in many forms for decades now, and the sad thing is, many people still haven’t gotten the message yet. That’s why the messaging has to be more and more clever with each effort, otherwise it simply gets lost. And that’s what this Australian agency of record did for its client, Transport Accident Commission, by targeting the audience right before they make the decision to drive home, or to take a cab. Creative: Clemenger BBDO, Melbourne

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